Dan Letwin
- Role
- Senior Digital Marketing Manager at Workday
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Dan Letwin
Dan is currently a Senior Digital Marketing Manager at Workday with over 10 years of…
Experience
Senior Digital Marketing Manager
Jun 2022 — Present
Defines and develops the vision and strategic goals from planning to execution for Workday\'s web experience for 18 industries, homepage and AI-driven chatbot Utilizes and collaborates across all areas of marketing and digital to drive performative, data-driven digital experiences Defines user engagement and conversion success metrics, monitors and optimizes performance
Education
West Virginia University
Pre-Business
2007 — 2009
Michigan State University
Bachelor of Arts, Advertising
2009 — 2011
Skills
- Web Design
- Content Development
- Marketing
- Digital Strategy
- Integrated Marketing
- New Media
- Event Planning
- Blogging
- Content Management
- Content Strategy
- Advertising
- Mobile Content Management
- Social Media Marketing
- Ppc
- Social Media
- Adobe Creative Suite
- Event Management
- Web Analytics
- Digital Marketing
- Social Networking
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