Daniel Lafferty

About Daniel Lafferty

Skilled music and voice professional with PHMG – the world’s leading provider of audio branding. Experts in audio branding since 1998, PHMG helps clients around the world to connect to their customers through sound – including some of the world’s biggest brands such as Audi, Coca-Cola and Adidas. With a talented team of producers, copywriters, voice-over artists and account managers, PHMG allows its clients to shout about their work – crafting an audio brand that strikes a note with customers every time they call. Clients have a lot to say, and our product portfolio – On-Hold Marketing, Auto Attendant, and Out-of-Hours Messaging – help them say it in the most brand consistent way. PHMG is a proud member of the ICS. Following a recent in-depth survey by this organisation, the company scored higher than the UK average in every category, with a 97% satisfaction rate. These exceptional results prove an unwavering commitment to customer care. Contact me on +44••••••••64 or d••••••••@phmg.com to discover how your business can sound as good as it looks.

Experience

1. SVP of Sales

   PHMG

   Jul 2023 — Present · Chicago, IL, US

   Managing PHMG\'s Music and Voice department to help businesses harness the full potential of audio branding- Providing strategic and artistic direction for composers and voiceover artists - Leading our finely-tuned bespoke Music and Voice Workshops to explore all the elements of a brand and find their unique sound- Continual development and enhancement of a roster of creative talent- Understanding and developing the audio requirements of our global clients- Managing our music database to ensure our bespoke compositions speak volumes