Dan Rawley
Seo Manager @UniHomes
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WORK HISTORY
Seo Manager @UniHomes
Sheffield, GB
Founded in-house SEO team which won \"Best Use of Search - Property & Real Estate\" at 2025 UK Search Awards.Overseeing SEO strategy and execution across on-site, technical SEO and Digital PR. Created national Content Ambassador programme recruiting student journalists to produce guides on student life in their city.
EDUCATION
The University of Sheffield
BA Journalism Studies
SKILLS
ABOUT DAN RAWLEY
With 9 years\' in-house and agency SEO experience, I\'ve founded award-winning in-house SEO teams at Twinkl and UniHomes, where I currently focus on SEO and LLM strategy, and was named in The Drum\'s 2023 Future 50 list of the best emerging marketers worldwide.I gained all-round marketing skills at Evoluted, where I managed the agency\'s presence across all channels and was a lead organiser of the marketing conference Sheffield DM, doubling attendance year-on-year, quadrupling sponsorship revenue, and launching sister event Nottingham DM.Earlier in my career, I launched marketing services for start-ups through the TwinklHive accelerator hub, and led Twinkl\'s SEO team from a new department to being named Global Digital In-House Team of the Year at the Global Digital Excellence Awards and taking the site to the UK\'s top 100 websites by traffic.I was runner-up for Young Digital Marketer of the Year at the Northern Digital Awards 2021, a finalist for Prolific North\'s Marketer of the Year in 2022, and co-authored the 2021 edition of the \'Mastering In-House SEO\' book.I have delivered talks at the Sheffield Digital Showcase, Sheffield DM and the Sheffield Digital Festival and serve as a Sheffield Digital mentor, helping others develop their marketing skills.
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