Dan Farrell
Vice President, Corporate Partnerships @Nashville Soccer Club
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WORK HISTORY
Vice President, Corporate Partnerships @Nashville Soccer Club
Nashville, TN, US
Vice President of Corporate Partnerships for Nashville Soccer Club responsible for corporate revenue for Nashville Soccer Club, Huntsville City Football Club, Nashville SC Academy, Geodis Park and Wick’s Family Field at Joe Davis Stadium.Impact: Generated $132 million in sponsorship revenues for Nashville Soccer Club in 6 years. Grew total annual corporate revenue from $8 million playing in Nissan Stadium in 2020 and 2021 to $22 million at Geodis Park in 2025 Negotiated the Top 10 Jersey Naming Rights partner, Top 10 Stadium Naming Rights Partner and #1 Training Jersey partner in Major League Soccer Clients include: Adida’s, Aliant, AON, Insurance, Campari America, CAT Financial, CDW, Chevrolet, C Spire, Delta Dental, Diageo, Discount Tire, Geodis, Heineken, Hyundai. Mars Incorporated, Metro Nashville Airport, Penske, Renasant, Ticketmaster, Transcard, Vanderbilt University Medical Center Renegotiated all deals during COVID-19 retaining 80% in revenue Led efforts overseeing the creation of the Geodis Park food and beverage story with Levy Restaurants and partners Negotiated local TV and Radio Agreements with Sinclair Broadcasting and Cumulus Media
EDUCATION
State University of New York Cortland
Sports Management
SKILLS
ABOUT DAN FARRELL
Generated more than $500 million in revenue over 20+ years of sports marketing experience. Proven proficiency leading and overseeing corporate sponsorships, partnership sales, account management and business development.
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