Dan Jenson

About Dan Jenson

It started when I was 11. I took over the family video camera and became known as, “Dan the camera man”. In high school the video camera was known as my girlfriend, “Cami”. As weird as that sounds, it’s true. I now have endless hours of video footage from my entire life. Remember that Jim Carrey movie, The Truman Show? Yeah, kinda like that.So what about digital marketing? I have always loved digital media and then I discovered YouTube and Facebook. I started playing around with both of these sites and my mind was blown. I knew these platforms were powerful, as well as others like Twitter and Instagram. I developed a passion for digital and performance marketing and social media content creation. I combined this passion with my love of the outdoors and awesome tech, and co-founded Gription Gear, a website that promotes outdoor and tech gear through product reviews and social media. Nearly a decade ago I took my passion for marketing to a whole new level as I partnered with Funded Today as a Paid Media Specialist. I assisted over 550 creators and entrepreneurs in running crowdfunding campaigns. Through paid media advertising on Facebook and Instagram, I managed over $2M in ad spend with my ads directly tracking to over $5M in sales. My passion for paid social media advertising led me to Young Living for three years as a Global Paid Social Media Manager where I managed all the ad campaigns on Facebook and Instagram for the US and 20 global markets. I then worked as a Senior Manager of Paid Social with Dentsu, one of the largest global advertising agencies in the world, managing social ads for the Polestar electric car. With Brandless, I managed an annual ad budget of $20M across several paid media channels, and spent over $13M on Meta in 7 months, testing the ad system to the max!I\'m currently working at Gabb as a Paid Media Manager, promoting kid-safe tech on several platforms including Facebook, Instagram, YouTube, Reddit, and a variety of podcasts. Through Gription Media, I offer ad consulting services and support with paid social media marketing, digital marketing strategy, performance marketing, social media consulting, and YouTube growth strategy. Send me a DM, email, or connection here on LinkedIn and I\'ll help you CRUSH it online!Specialties: Digital Marketing, Paid Social Media, Meta Advertising, Facebook Advertising, Instagram Advertising, Podcast Ads, Social Media, Online Content Creation, YouTube, TikTok, Facebook, Instagram, Pinterest, Reddit, Twitter, Amazon, Google Analytics, SEO, eCommerce, WordPress, Shopify, Etsy, Crowdfunding

Experience

1. Paid Media Manager

   Gabb

   Jul 2024 — Present · Lehi, UT, US

   Manage all paid social media channels, including Meta (Facebook/Instagram), YouTube, Reddit, Google Demand Gen, and Podcast ads. Use an always on brand media strategy to consistently fill the funnel and enhance brand awareness, while optimizing ad campaigns at the bottom of the funnel to increase device sales and new lines. Implemented creative testing strategy to seek out and scale spend on top performing creatives leading to increased ad spend efficiency across all paid media channels. Managed TV ad campaigns using several professionally produced commercials generating 1 billion impressions across dozens of TV networks in 2024.

Education

• Utah Valley University

  Multimedia Communications Technology

  2002 — 2003

• University of Utah

  B.S. Health Promotion and Education; Minor Nutrition, Health and Nutrition

  2005 — 2008

Skills

• Time Management
• Health Education
• Public Speaking
• SEO
• Management
• Team Building
• Facebook
• Technology
• Prevention
• Windows 7
• Wordpress
• Lifestyle Coaching
• Healthcare
• Behavior Change
• Wellness
• Motivational Interviewing
• Training
• Customer Service
• Social Media Marketing
• Microsoft Excel
• Sports
• Nutritional Counseling
• Nutrition Education
• Nutrition
• Social Networking
• Multimedia
• Writing
• Sports Nutrition
• Employee Wellness
• Weight
• Web Design
• Leadership
• Supplements
• Microsoft Word
• Stress Management
• Social Media
• Blogging
• Fitness
• Leadership Development
• Coaching