Daniyal Azam
External Strategy Consultant @THG
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WORK HISTORY
External Strategy Consultant @THG
Manchester, GB
Advising THG’s beauty division (Look Fantastic and Cult Beauty) on strategic market expansion and operational transformation, delivering actionable, insight-led growth recommendations • Leading in-depth competitor and industry benchmarking to support the brand’s transition from discount-led positioning to premium value propositions • Synthesising market intelligence into high-impact strategic presentations for senior leadership, contributing to long-term brand elevation and business model refinement
ABOUT DANIYAL AZAM
MSc Business analysis and strategic management | ACCA (7/13)
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