Danita Rucks Oliver

About Danita Rucks Oliver

An award winning leader focused on creative, human-centered strategies. Passionate about designing engaging, inclusive, and trust-driven initiatives that inspire employees and shape organizational culture. A trusted advisor to senior leaders, skilled at translating employee insights into meaningful action and aligning communication strategies with business priorities. A collaborative, data-driven strategist, adept at managing global communication channels, advising leadership on transparent messaging, and fostering resilient, high-performing workplaces where employees feel heard, valued, and empowered. Experienced in developing non-traditional talent pipelines, employee reward & recognition, wellness initiatives and employee events that enhance engagement and culture. Passionate about building authentic connections across all levels—from individual contributors to C-suite executives—leveraging active listening, emotional intelligence, and storytelling to drive alignment, inclusion, and belonging. Led enterprise-wide initiatives that strengthened connectivity, including a global employee programs created specifically for connecting a hybrid workforce and improving productivity.

Experience

1. Vice President, Global Diversity Culture & Belonging

   Blackhawk Network

   Jun 2022 — Present · US

   Design and lead enterprise-wide DEIB strategy, embedding diversity into the business operating model to enhance culture and drive innovation. As Executive Sponsor of Employee Resource Groups, spearhead the development of five ERGs. Implemented dynamic DEIB dashboard and established a scorecard system for continuous improvement and accountability. Partner with executive leadership to create a sustainable DEIB infrastructure, leveraging data and reporting to support and scale inclusive initiatives. Deliver critical programs focused on employee experience, recognition, change management, and leadership engagement, fostering a culture of psychological safety, belonging, and equitable opportunities.Champion a positive employee experience by continuously enhancing programs designed to foster a culture of innovation. Provide expertise and thought leadership as advisor to the Chief Executive Officer and Chief HR Officer on culture, employee experience, and DEI & B. Leverage metrics, indexes, analytics, and insights in assessment, monitoring and enhancing organizational health. Develop strategies to differentiate talent pipelines and refine culture while partnering with management across the organization to enhance the BHN inclusion brand both inside and outside the organization.

Education

• Winston-Salem State University

  Bachelor of Arts - BA