Danita Fleck

Experience

1. Senior Manager Marketing Operations

   Gigamon

   Jan 2014 — Present · CA, US

   Collaborates with high-impact Marketing teams to drive pipeline generation campaigns, enable business development, assist demand generation, and empower field marketing and partner marketing, resulting in $146 million Marketing-sourced bookings• Increased bookings by 240% over 10 years by driving Marketing and Sales team best practices thru onboarding effectiveness, tailored territory reporting, effective introductory mass emails to customers and prospects• Develops metrics dashboards/reports (300+ per quarter) to support Marketing and Sales decision-making and strategy; provides analysis for Business Development team by identifying performance coaching needs; provides Sales with territory insights for more effective onboarding and faster opportunity creation• Administers best-in-class Marketing and Sales platforms, delivers enhancements, evaluates alternatives, drives pilot programs, manages user acceptance testing, and drives operational efficiencies• Ensures global adoption of Marketing and Sales platforms through new hire training, new feature roll-out and ongoing support for 360 concurrent users (marketers, business development reps, sales executives, account managers, and sales engineers)• Acquires and enriches data for Marketing demand generation; ensures data hygiene thru exception handling; and optimizes Lead workflows to support hourly and daily Sales SLAs• Hires and manages college and graduate school interns (7)

Education

• Knox College

  BA

• Lewis University

  MBA

• Stanford University

  Art History

• San Jose State University

  Art History

• Northwestern University

  Art History