Danish Shaikh

About Danish Shaikh

With 15 years of experience in shopper marketing, shopper design, visual merchandising, and retail design, I bring a strong mix of agency creativity, client-side VM expertise, and vendor-side production knowledge. This gives me a complete 360° understanding of how ideas are created, evaluated, approved, and executed — from concept to material selection to final delivery. I also have hands-on experience managing international partners like Indicia Australia, which strengthened my global design and communication exposure.I’ve worked with 600+ clients and 300+ brands, designing for 2800+ products across 50+ categories, including cosmetics, toys, automotive, tyres, electronics, lifestyle, and FMCG brands.As an Associate Creative Director, I specialize in turning shopper insights and brand strategy into clear, powerful retail and shopper design ideas. I lead concept development for POP/POS displays, retail communication, store layouts, activations, and 3D visual storytelling that strengthen brand presence at the point of purchase.I genuinely enjoy client presentations and direct coordination with clients, production teams, and vendors, ensuring smooth communication, clear expectations, and high-quality execution.I work closely with shopper teams, BD, CS, and marketing to ensure every idea is strategically aligned, visually strong, and practical for real-world retail execution. My experience on both the client and vendor side helps me create concepts that are creative, cost-efficient, and execution-ready from day one.I follow a hybrid creative approach, using multiple AI platforms to generate images, enhance visual ideation, and explore new creative routes. I constantly upgrade my skills with emerging AI tools and technologies, blending them with 18+ professional design software platforms including 3ds Max, V-Ray, AutoCAD, Photoshop, Illustrator, and InDesign.This combination helps me explore ideas faster, create sharper visuals, and deliver smarter, more efficient retail and shopper design solutions.

Experience

1. Associate Creative Director

   Publicis Groupe

   Mar 2025 — Present · Mumbai, IN

   Lead end-to-end development of shopper marketing concepts, retail designs, and visual merchandising solutions—from insights and ideation to 3D visualization, detailing, and execution.• Translate brand strategy and shopper behaviour insights into compelling POP/POS units, retail communication, store layouts, activations, and integrated retail experiences.• Collaborate closely with shopper teams, marketing, BD, and client servicing to ensure every idea is aligned, feasible, and optimized for real-world retail environments.• Develop detailed design guidelines, planograms, VM toolkits, artwork approvals, and execution-ready documents to maintain brand consistency across all touchpoints.• Use a hybrid creative workflow integrating multiple AI platforms for visual ideation, quick mockups, and mood explorations—enhancing speed, clarity, and output quality.• Provide high-quality visual renderings and 3D concept presentations to clearly communicate design direction and support faster client alignment and approvals.

Education

• St. Rock's College Of Commerce And Science

  H.S.C

  2008

• St. Gonsalo Garcia College

  Sy B.COM

  2011

• St Francis D'Assisi Boys High School

  S.S.C

  2006

Skills

• Project Handling and Communicating with Clients
• Interiors, Fixtures , Furniture's & Accessories Designing
• Digital Photography
• Animation
• Concept Designing & Development
• V-Ray Camera, Material, Lighting & Rendering
• Coreldraw X16
• Designing Pop (Point of Purchase) Retail Display
• Stall Desiging
• Digital Illustration
• Adobe Illustrator Cs6
• Video Editing
• Logo Design
• Art Direction
• Fruity Loops
• Sound Editing
• Autocad Draft Man ( Including Recce )
• 3d Visualization & Designing
• Autodesk 3d Max 2013
• Autodesk Maya
• Web Animation
• 3d Walkthrough
• 3d Modelling & Texturing
• Computer Graphic Designing
• Adobe Flash Professional Cs6
• Sony Sound Forge
• Adobe Photoshop Cs6
• Adobe-Premiere Cs6
• Concept Sketching
• Key Shot Realistic Material Rendering
• Autodesk Revit Architecture
• Product Photographing
• Team Management
• Autodesk Autocad 2014