Danish Liaquat
Associate Vice President | Head, On Air Promotions & Communications (Fiction) | Colors, Jiostar
- Role
- AVP Head-on Air Promotions (Fiction) Colors at JioStar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Danish Liaquat
Entrepreneur at heart, I am a storyteller driven by a passion that has fueled over 17…
Experience
AVP Head-on Air Promotions (Fiction) Colors
Apr 2022 — Present · Mumbai, IN
In my role as AVP/Head of On-Air Promotions at Colors, I\'ve been a catalyst for the network\'s success, overseeing promotions, production management, and revenue generation. Through strategic leadership, I positioned Colors as a GEC leader, achieving a remarkable increase in viewership. I successfully launched 15 new properties within given budget while optimized campaign costs.As a strategic architect, I shaped Colors\' on-air objectives, orchestrated comprehensive campaigns, and executed brand strategies in alignment with business objectives. I managed budgets, conducted location reconnaissance, and collaborated with production houses for impactful campaigns.Leading transformative initiatives in marketing and brand management, I orchestrated the rebranding of Colors and the launch of a new Hindi GEC for Viacom18. From creative conceptualization to budget management, I ensured high-quality outputs within timelines. My versatility is evident in designing in-house campaigns across various mediums, showcasing creativity while supporting Colors Rishtey.As a people-centric leader, I took pride in spearheading a high-performing 12-member creative team, fostering collaboration and innovation. Consistently exceeding expectations in launching and stabilizing endeavors, I collaborated seamlessly with programming, marketing, and sales teams, indirectly contributing to revenue growth and enhanced sponsorships.
Education
Bhartiya Vidya Bhavan-Delhi Kendra
One Year Certificate Course in Still Photography
2005
Whistling Woods International
Screenwriting Workshop with Anjum Rajabali
Jamia Millia Islamia
Bachelor of Arts - BA
2002 — 2005
Richard Holman
Promax India Masterclass on Creativity
2020
Mass Communication and Research Centre, Jamia Millia Islamia
Post Graduate Diploma
2005 — 2006
Skills
- Film
- Video Production
- Television
- Theatre
- New Media
- Voice Over
- Art and Craft
- Post Production
- Broadcast
- Media Production
- Sports
- Creative Direction
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