Danish Khan
Senior Buyer, Integrated Investments @UM Canada
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WORK HISTORY
Senior Buyer, Integrated Investments @UM Canada
Toronto, ON, CA
Clients: Bank of Montreal (BMO), Muskoka Brewery & 7-ElevenRoles & Responsibilities • Led end‑to‑end media buying across Out‑of‑Home (OOH), Television, Radio and Connected TV platforms • Devised and executed integrated campaign strategies to maximize reach, engagement and ROI • Managed budgeting, forecasting and cost analysis to optimize media spend and achieve performance targets • Monitored and analyzed campaign deliverables and key metrics, ensuring timely adjustments and consistent delivery against KPIs • Negotiated contracts and strategic partnerships with vendors and media owners to secure best‑in‑class rates and value‑add opportunities • Trained and mentored junior team members, building capabilities and driving continuous professional development
EDUCATION
Humber College
Global Business Management, Internation Business Management
TouchStone
IELTS, English Language
Tagore Baal Niketan School
Senior Secondary, Non - Medical
Amity University
Bachelor of Business Administration - BBA, Marketing
ABOUT DANISH KHAN
Currently a Senior Buyer, Integrated Investments at UM Canada, I lead media buying efforts across Out-of-Home, Television, Radio, and Connected TV platforms for clients including Bank of Montreal, Muskoka Brewery, and 7-Eleven. My role focuses on developing integrated campaign strategies, managing budgets, and achieving key performance targets through effective negotiation and strategic partnerships with vendors and media owners. I hold a PGD from Humber College in Global Business Management specializing in International Business. Also, Bachelor of Business Administration in Marketing from Amity University Noida. My academic foundation complements my professional experience in media planning, negotiation, and budgeting. I am committed to delivering data-driven results and fostering team development through training and mentorship, aiming to create impactful campaigns that drive client success.
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