Danielle V.
Digital Marketing Professional | AI-First Search Optimization Leader
- Role
- Interactive Strategist at Hogan Assessments
- Location
- Tulsa, OK, US
- LinkedIn followers
- 500 followers
About Danielle V.
I am a Principal-level AI Search and Growth Strategist specializing in how brands are…
Experience
Interactive Strategist
Mar 2023 — Present · US
I lead the development, implementation, and management of Hogan Assessments’ long-term digital marketing strategy, with a focus on driving brand visibility and authority across both traditional and emerging AI-first search environments.• Oversee Hogan’s website strategy, ensuring optimized content architecture, accessibility, and performance• Direct SEO, AEO, GEO, AIO and Google Ads programs, leveraging data-driven insights to capture high-intent traffic• Serve as the technical support for HubSpot, managing integrations, automation, and reporting• Guide the direction of Hogan’s comprehensive content and social strategies, aligning campaigns with business goals and audience engagement• Champion innovation by integrating AI-driven optimization techniques (Answer Engine, Generative Engine, and AI Engine Optimization) into Hogan’s broader marketing effortsThis position combines strategic leadership with hands-on technical expertise, ensuring Hogan remains the global standard in personality assessment visibility and digital engagement.
Skills
- Social Networking
- SEO Copywriting
- Community Outreach
- Search Engine Marketing (Sem)
- Event Planning
- Content Marketing
- Project Management
- Public Speaking
- Research
- Google Analytics
- Human Resources
- Customer Service
- Sourcing
- Blogging
- Talent Acquisition
- Social Media
- Team Building
- Management
- Copywriting
- Microsoft Office
- Pay Per Click (Ppc)
- Leadership
- Web Content Writing
- Marketing
- Google Adwords
- Social Media Marketing
- Training
- Microsoft Excel
- Strategic Planning
- Keyword Research
- Link Building
- Conflict Resolution
- Analysis
- Search Engine Optimization (SEO)
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