Dan Ioanitescu
Head of Brand Design @Homebase
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WORK HISTORY
Head of Brand Design @Homebase
Toronto, ON, CA
Led the evolution of the Homebase brand through a comprehensive rebrand in partnership with internal teams and external agencies, redefining our visual identity, voice, and strategic positioning for the company’s next stage of growth.• Guided the brand from early exploration through rollout and implementation, ensuring clarity and cohesion across all touchpoints• Partnered cross-functionally with product, marketing, and leadership to align around a unified brand vision• Built scalable brand systems and internal documentation to support consistency as the company grows• Led design initiatives across product, brand, and marketing to create a more integrated customer experience• Directed creative for campaigns that empower and celebrate small businesses
EDUCATION
St. Clair College
Diploma, Graphic Design
University of Windsor
Psychology
SKILLS
ABOUT DAN IOANITESCU
I’ve spent the last 15 years helping tech companies, startups, scale-ups, and enterprise teams turn chaos into clarity through strategic branding.Whether it’s a bold new identity system, a design overhaul, or storytelling that resonates with customers, I thrive at the intersection of creativity and clarity.I’ve led rebrands, launched products, built design systems, and grown in-house and freelance teams alike. Tech-first approach Deep cross-functional experience (brand, product, marketing) Systems thinker with a love for wild ideas that work
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