Danilo Maggi

Marketing Manager @Red Hat

Milano, IT

Marketing manager Responsible for all the activities related to marketing (direct and channel/indirect) and creation of new business opportunities. Main activities are- Develop and execute marketing campaigns and plans/programs in partnership with other stakeholders (i.e. Sales, Partners/Strategics Alliances/VAR, Distributors/VAD, Customers, etc.) to meet company objectives- Develop and implement web/digital marketing campaigns with marketing automation systems and using new media channels (for example Twitter ads, Twitter remarketing, Facebook ads, Facebook remarketing, AdWords, Web remarketing, direct email, etc)- Leverage and manage social media (Facebook, Twitter, Linkedin, etc.)- Lead generation activities to drive pipeline and revenue (seminars, conferences, customer events, relationship events, account based marketing, direct email, web campaigns, telemarketing, social activities, etc.). All the opportunities generated (Marketing Qualified Leads) are passed to sales and partners/VAR using SalesForce.com and Partner Portal- Managing the marketing budget and making decisions regarding investment in partnership with other stakeholders- Develop Media Plan with main pubblications and advertising (print and digital channels)- Develop and execute marketing plans with partners- Control with metrics (ROI) the marketing campaign results (i.e. how many Marketing Qualified Leads and Sales Qualified Leads)- Manage Industry Analysts Relationships and market influencers. Develop and execute market researches with analysts and influencers- Execute/Implement c-level program in order to increase our relationships, reputation and pipeline with our top customers- Execute/Implement Account Based Marketing campaigns on top customers- Develop and review all the marketing collaterals/brochures- Manage the local websites.

University of Milan

Information Technologies