Danila Paraskevas

WORK HISTORY

EDUCATION

ABOUT DANILA PARASKEVAS

I am an experienced professional with 17+ years of work experience in top-tier media agencies in the UK, handling high-profile clients with £30M+ advertising budgets. Having worked at WPP for the last 13 years. I am now open to new opportunities where I can make an impact with my skills and core competencies. Below are my main strengths and passion areas- Client Leadership & Relationship Management, providing best-in-class client servicing across multiple industries, i.e. CGP, insurance, travel and entertainment. Proof of success: consistently high client satisfaction scores (i.e. TR, Vantage client surveys) above 8 (out of 10)- Project Management & Process Optimization (PMQ achieved in 2022 – SCQF Level 7-6 CP) leading complex processes and workflow such as media planning and buying lifecycle (from brief to post campaign analysis), digital account transitions, new client onboarding. Proof of success: client feedback and satisfaction scores >8/10; campaign delivery above benchmarks (as proven by PCA).• Revenue Growth & Commercial Acumen, creating and owning client growth plans and managing scope and changing contractual requirements. Proof of success: consistently increasing client generated revenue by 5/10% yoy; identified multiple data-driven opportunities for traditional clients- Team Leadership, building and growing high performing teams and nurturing their career progression over time. Proof of success: Mid-Low team turnover, personnel promotions, client feedback and satisfaction scores.I am also an excellent cook, mother of 2, DIY person, house decorator, dancer and travel passionate, although that’s probably less of your concern.If you have an opportunity that scrams my name, please get in touch.