Danika Beaton
Brand Partnerships & Events Lead @VERB Interactive
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WORK HISTORY
Brand Partnerships & Events Lead @VERB Interactive
Halifax, NS, CA
Lead the development and execution of partnership, influencer, and experiential marketing strategies that drive measurable ROI for destination and hospitality organizations- Oversee integrated campaign planning and delivery, ensuring budgets, contracts, timelines, and outputs are managed with accuracy and efficiency- Guide the creation of experiential programs and events, supporting teams through logistics, planning, and on-site execution to ensure seamless activation- Serve as the primary client-services lead, overseeing scopes of work, ongoing communication, performance reporting, and issue escalation across partnerships and events- Mentor and support strategists and coordinators, providing coaching, feedback, and day-to-day guidance to strengthen skills and overall team performance- Collaborate with internal teams to refine workflows, improve service delivery, and enhance the consistency and quality of cross-functional outputs- Produce insights-driven reporting and recommendations that inform optimization and long-term strategic planning.
EDUCATION
Holland College, PE
Travel & Tourism and Event Management
SKILLS
ABOUT DANIKA BEATON
Brand Partnerships & Events Lead specializing in influencer strategy, creator partnerships, and integrated campaigns for DMOs and hospitality brands. I develop and execute high-impact collaborations and signature events that connect audiences with brands through authentic storytelling and memorable experiences. Experienced in managing partnerships, budgets, and cross-functional teams, I combine strategic vision with data-driven insights to deliver measurable results and long-term brand growth.
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