Daniil Katkov

Cpo @Credit Bank Of Moscow

Moscow, RU

CPO Daily Banking • Managing 8 POs and PMs across 7 transaction and account products inc. premium financial and non-financial products and services; • Developing and defending Daily Banking\'s product strategy 20••••27; • Developing and defending backlogs based on research, including CustDev, financial models, market trends; • Optimized NCI and NII for debit products. • Building processes of interaction between the product division and other bank\'s divisions inc. marketing, sales, financial department, legal department and others;Key achievements: • Increased NII of current accounts by 40%; • Developed a system of motivation for service divisions; • Launched: subscription model of daily products, non-financial services for premium clients; • Launched referral program based on MLM model; • Optimized Client Journeys.

Всероссийская Академия Внешней Торговли

Бакалавр

Российский Экономический Университет Им. Г.В. Плеханова

Степень Магистра