Dani Fashana
Lead Buyer, Entertainment Accounts, Local Investment at Canvas Worldwide
- Role
- Lead Buyer, Entertainment Accounts, Local Investment at Canvas Worldwide
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Lead Buyer, Entertainment Accounts, Local Investment
Apr 2018 — Present · Los Angeles, CA, US
Lead execution and optimization of high-profile local media campaigns for Amazon MGM Studios and STARZ, including broadcast, radio, and sports integrations, in collaboration with strategy and studio leadership- Collaborate directly with the Amazon MGM Media team to execute the optimal market strategy for each campaign, including weekly status meetings- Manage end-to-end media campaigns: from cost forecasting and market strategy to creative delivery and campaign reporting- Present strategic media recommendations and custom promotional opportunities internally and to clients to drive cross-functional alignment and innovation- Oversee daily media buying activities including negotiations, creative asset coordination, and performance monitoring, adapting plans based on campaign evolution, release changes, real-time feedback and tracking- Track budgets, resolve billing discrepancies, and collaborate with finance and traffic teams to ensure accurate and timely campaign execution- Leverage data-driven insights and local market trends to enhance campaign ROI and targeting effectiveness- Mentor new team members and help accelerate professional development- Implement strategic plans across major client categories including entertainment (Amazon MGM/Starz), automotive (Hyundai), healthcare (Blue Shield of California), and QSR (McDonalds)
Education
UC Santa Barbara
Bachelor's Degree, Communication
2011 — 2015
UC Center Florence
Italian Language and Culture
2013 — 2013
Lakeridge High School
High School
2007 — 2011
Skills
- Research
- Adobe Creative Suite
- Mailchimp
- Customer Service
- Event Planning
- Newsletters
- Editing
- Writing
- Public Speaking
- Social Networking
- Social Media Marketing
- Salesforce.com
- Public Relations
- Time Management
- Events Coordination
- Microsoft Office
- Marketing
- Leadership
- Teamwork
- Email Marketing
- Social Media
- Communication
- Photoshop
- Powerpoint
- Microsoft Excel
- Fundraising
- Microsoft Word
- Indesign
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