Daniel Wright
Senior Research Analyst at Nielsen Sports | Top Nationally Ranked Padel & Platform Tennis Player | Certified Padel Instructor
- Role
- Senior Research Analyst at Nielsen
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Daniel Wright
Driven senior research analyst with 6+ years’ experience in the North American sports sponsorship industry working with high-profile brands (Google, Coinbase, Dropbox, Chase Bank and Toyota) and professional sports teams / leagues (Los Angeles Lakers, New England Patriots, Golden State Warriors, Las Vegas Raiders and San Francisco 49ers). Consistent record of personal growth through performance and career evolution. Highly skilled in devising custom fan engagement surveys, consumer insights and crafting sponsorship strategy. Ardent believer in the power of sports to unite people and provide important lifelong skills.
Experience
Senior Research Analyst
May 2025 — Present
Secured Nielsen Sports’ largest custom research client, Coinbase, and serve as their main point of contact. Delivered strategic consumer insights to optimize the performance of their extensive sports sponsorship portfolio- Designed monthly U.S. content for Nielsen Fan Insights, providing a comprehensive view into sports fans’ interests, media consumption, brand perceptions and purchasing behaviors.
Education
Saddle River Day School
High School Diploma
Bucknell University
Bachelor of Arts (B.A.), Economics and Political Science
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