Danny Hicks
Operations Lead - Group Commercial (Global) @Vodafone Business
Signup · Get unlimited contacts
WORK HISTORY
Operations Lead - Group Commercial (Global) @Vodafone Business
Newbury, GB
Lead for global marketing operations across Vodafone Business Group Commercial, connecting portfolio strategy to execution across complex international B2B propositions.Operate across marketing, product, commercial and strategy functions to improve delivery, engagement and performance across multi-market initiatives.Key impact- Designed reporting, feedback and utilisation frameworks guiding global “start, stop, continue” investment decisions- Reduced reporting effort by ~80% through automation and AI-assisted insight workflows- Supported optimisation of multi-million Euro annual agency spend via centralised content and utilisation analysis- Built global feedback and engagement systems increasing response rates from ~5% to ~19.5%- Led AI and automation pilots across translation, content creation and onboarding tools to improve speed and localisation- Introduced workflow and governance improvements using Asana to manage ~600+ annual marketing and portfolio initiatives across marketsKnown for bringing structure to ambiguity, aligning stakeholders and delivering practical systems that improve both performance and team experience during periods of change.
EDUCATION
RMIT University
Aerospace Engineering
SKILLS
ABOUT DANNY HICKS
I turn complex ideas into practical outcomes that teams can deliver and customers can feel.With more than 20 years across telecommunications and technology, I bring a blend of commercial insight, operational leadership, and product and portfolio expertise. My focus is simple: help organisations move faster, work smarter, and stay relevant in a market that never stands still.I specialise in translating emerging technology into real-world value. From shaping strategy and enabling teams to execute it, to simplifying complexity and improving ways of working. I\'m known for my best work where innovation meets delivery. I am known for building strong cross-functional relationships, fostering engaged and motivated teams, and creating clarity where there is ambiguity.My experience spans EMEA and APAC markets, supporting organisations of all sizes to improve performance, efficiency, and customer impact. Whether leading change, launching new propositions, or optimising operations, I aim to leave things better than I found them – for the business, the team, and the customer.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.