Daniel West

About Daniel West

I build and scale enterprise platforms where disciplined economics, durable growth, and thoughtful capital allocation drive long-term enterprise value.I view enterprise building through the lens of capital efficiency, operating discipline, and long-term value creation for shareholders. My work sits at the intersection of operating leadership, growth architecture, and corporate development.My background includes executive leadership roles within large international organizations as well as founding and exiting five companies. I have led $80 to $150M international P & Ls and held responsibility for capital strategy, commercial diligence, acquisition execution, and post-merger integration. I have worked across early-stage ventures, growth platforms, and large international organizations, building businesses at multiple stages of scale. Those experiences shaped how I approach enterprise building, capital allocation, and strategic risk.Today, I lead marketing, product, and growth strategy for Aphora Health, a fast-growing national healthcare platform serving self-insured employers nationwide. The business operates in one of the most complex and rapidly expanding sectors in healthcare. My role focuses on building the commercial and product architecture required to expand the employer base, drive member adoption, and strengthen long-term margin durability.I treat marketing, product, and member experience as core enterprise drivers rather than support functions. Offer design, distribution strategy, and brand positioning are structured to produce measurable expansion in key operating metrics and to support businesses capable of sustaining premium EBITDA multiples.My focus is consistent. Build enterprise platforms with structural advantage, allocate capital intelligently, and scale businesses that become stronger, more resilient, and more valuable over time.I am drawn to situations where growth, operational discipline, and thoughtful capital deployment can transform a company into a durable enterprise platform.

Experience

1. SVP Marketing and Product

   Aphora Health

   May 2025 — Present · Raleigh-Durham-Chapel Hill, NC, US

   I joined Aphora Health through the acquisition of my startup, CareNexis. At Aphora, I oversee strategy, marketing, corporate development, and customer success for a fast-growing national pharmacy platform serving self-insured employers through a broker-led distribution model.My focus is building a durable growth platform. This includes our overall strategy, brand and product positioning, broker channel expansion, and employer acquisition across the national benefits ecosystem.I lead corporate development initiatives including partnerships, strategic opportunities, and platform expansion designed to strengthen Aphora’s long-term enterprise value.I also oversee customer success, where the objective is clear: convert employer contracts into active members. Our approach focuses on employer onboarding, employee adoption, and measurable utilization across the client base. This work turns projected pharmacy savings into realized results for employers while driving revenue and margin growth for the company.