Daniel Cooley
Principal Workfront Fusion Architect | Decision-Grade Work Management | Automation, Capacity, & Financial Visibility
- Role
- Adobe Workfront Practice Leader at Credera
- Location
- Kenosha, WI, US
- LinkedIn followers
- 500 followers
About Daniel Cooley
I design and govern work management systems that leaders can actually make decisions from. Most Workfront implementations fail because they track activity not decisions. I specialize in turning Adobe Workfront + Workfront Fusion into a decision-control system where work is governed, automation is reliable, and reporting reflects reality. My focus is not just building workflows, but establishing systems that produce trustworthy operational signals across delivery, capacity, and financial performance.What I do- Architect and stabilize Workfront Fusion environments (governance, observability, reliability)- Design event-driven automation (idempotent, traceable, recoverable)- Establish Flow + SLA baselines (cycle time, throughput, WIP, aging, bottlenecks)- Extend into capacity planning, forecasting, and financial visibility - Integrate Workfront with enterprise systems (SAP, Salesforce, AEP, Marketo, AEM) Selected impact- Released ~3 FTE of capacity through targeted automation and workflow redesign - Delivered executive reporting tied to real capacity and financial signals (not dashboard approximations)- Led SAP + Workfront integration (projects, WBS, planned vs. actuals) supporting enterprise planning - Stabilized underperforming Fusion environments through governance, logging, and failure recovery patterns How I operate: I work at the intersection of- Architecture (system design, integration patterns)- Delivery governance (decision points, approvals, data integrity)- Operational intelligence (metrics leaders trust) The result: systems that are not just implemented—but adopted, trusted, and used to run the business.
Experience
Adobe Workfront Practice Leader
Aug 2023 — Present · Milwaukee, WI, US
Guiding clients and leading teams through work management transformations.
Education
Trinity International University
PhD, History
2009 — 2014
Dallas Theological Seminary
ThM
2003 — 2007
Baylor University
BBA, Management Information Systems
1997 — 2001
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