Daniel Watts
Product Marketing | Public Sector and Regulated Industries | SLED
- Role
- Product Marketing Manager at Govos
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Daniel Watts
I bring a targeted approach to product marketing, specializing in competitive…
Experience
Product Marketing Manager
Aug 2023 — Present · Bend, OR, US
Leading product marketing initiatives for enterprise GovTech SaaS solutions, focusing on complex buying processes and regulated industries.Key Achievements- Developed and implemented comprehensive competitive intelligence program that doubled win rates for complex enterprise deals and RFP responses- Created strategic messaging frameworks that effectively communicate technical capabilities to stakeholders in regulated industries- Led end-to-end GTM initiatives improving feature adoption and revenue velocity across market segments- Established voice-of-customer programs gathering actionable insights from enterprise buyers with complex needs- Built and maintained sales enablement resources helping teams navigate multi-stakeholder purchase decisionsCore Responsibilities- Developing go-to-market strategies across 3 SaaS product suites and a platform ecosystem- Creating and maintaining product positioning frameworks- Leading competitive intelligence and market research initiatives to take specific products upmarket- Enabling sales teams through strategic content and training sessions- Collaborating with product teams to align roadmap with market needs
Education
NOLS
Wilderness Medical Training
Universitat Politècnica de València (UPV)
Spanish Language and Literature
2012
Colorado State University
Bachelor of Arts (B.A.), Communication and Media Studies
2011 — 2013
Cuesta College
Business Administration and Management, Liberal Arts
2009 — 2010
Outward Bound California
Outdoor Education and Leadership
2010
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