Daniel Vanpatten

About Daniel Vanpatten

I\'m passionate about diving into the intricacies of Business and Marketing. I have a strong interest in understanding consumer behavior, developing successful marketing campaigns, crafting forward-thinking strategies, and nurturing the power of brand awareness.For me, networking and building meaningful connections is more than just a strategy; it\'s the only way to truly grow. I believe that understanding people and their unique perspectives and experiences is not only a path to success but also the key to forming lasting relationships. Please feel free to reach out; I\'m always looking to meet new people.

Experience

1. Director of Marketing, Group

   Keeler Motor Car Company

   Nov 2024 — Present · Latham, NY, US

   Develop and execute comprehensive marketing strategies for Keeler and its brand portfolio;• Keeler Honda• Keeler Pre-Owned• BMW of Latham• MINI of Latham• Mercedes-Benz of Latham• Genesis of Ridgefield• BMW of Ridgefield• Toyota of Westport• Lexus of Westport• Audi Hawthorne• Manage social media presence of all Keeler stores, overseeing content creation, scheduling, and paid advertising across platforms such as Google, Facebook, and Instagram.• Create and write compelling display and search Google ads to drive targeted traffic, increase brand visibility, and generate leads.• Collaborate with internal teams and external agencies to ensure consistent messaging and branding across all marketing channels.• Stay up to date with industry trends, best practices, and emerging platforms to identify new opportunities for marketing initiatives or improvements.• Measure and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.• Manage multiple vendors, such as dealer.com, elead, vauto, and KBB, ensuring effective collaboration and coordination.• Collaborate with Keeler executives to proactively identify and capitalize on opportunities in the fast-growing electric vehicle market, including customer targeting, event planning, and strategic planning.• Oversee and effectively manage annual marketing budgets• Lead and manage a dynamic team comprising interns, marketing associates, and photographers.

Education

• Hudson Valley Community College

  Associate's degree, Business Administration and Management, General

  2012 — 2014

• Clarkson University Graduate School

  Master of Business Administration (MBA), Marketing, Project Management

  2016 — 2017

• Schalmont Central School District

  Advanced Regents Diploma, General Studies

  2000 — 2012

• State University of New York at Plattsburgh

  Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services

  2014 — 2016

Skills

• Teamwork
• Managing
• Event Planning
• Teaching
• Time Management
• Facebook
• Social Networking
• Social Media Marketing
• Research
• Marketing Strategy
• Marketing
• Management
• Customer Service
• Public Speaking
• Microsoft Excel
• Powerpoint
• Social Media
• Microsoft Word
• Creative Solutions
• Microsoft Office
• Sales
• Training
• Leadership