Dan Lynch
Sales and Marketing Strategy Consultant @Lynch Marketing Strategies
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WORK HISTORY
Sales and Marketing Strategy Consultant @Lynch Marketing Strategies
Portland, OR, US
Launched consulting firm specializing in working with clients with $50 million-$1.5 billion in total revenues. Focus on providing efficiency-centered operations planning that optimizes client business development efforts, prospecting, value propositions, and resource deployment plans. Meet with clients to ascertain business requirements, needs, and challenges. Then work to uncover root causes to roadblocks, conduct market research, analyze territories, review operations, flowchart customer service, align regional managers, and provide action plans to customers. Representative Projects:• Transformed client’s underperforming product’s revenues, enabling $10 million in first year incremental growth via post-mortem bid analysis, including customer interviews, which revealed delivery and technical issues which had been blocking closings and driving customers to competitors.• Designed process which realigned sales reps within assigned territories balancing client disruption, account value and geography, reducing travel costs, eliminating route overlaps, and zeroing in on high-value, untapped clients. • Designed and executed qualitative research for clients on new product offerings, including study that helped client move from a slow sales pipeline to an overstocked operations one by recalibrating their value proposition, messaging and target audience; identified where start-up could ignite product sales growth.• Analyzed key performance and market indicators to create national optimized sales strategy client; focused on major chain growth and concentrated sales efforts in high-value major metros over client’s previous expensive, inefficient “dots on the map” strategy.• Positioned client to create uniform customer service SOPs by assembling team of top-performing staff to identify / document best practices, redundancies, and service improvement opportunities and flowchart customer service failure processes across the organization.
EDUCATION
Georgetown University
Bachelor of Arts
SKILLS
ABOUT DAN LYNCH
I love helping companies uncover their most profitable opportunities for customer and prospect growth and the most effective means and messages to reach those customers. I specialize in helping companies uncover, express and measure their value propositions via marketing research, strategy and analytics. My clients, colleagues and direct reports know that I am flexible, easily and quickly adapt to new challenges, self-directed and motivated.My successful record of simplifying complex issues, identifying core business challenges and translating quantitative, highly technical data into strategic, vital and actionable business information speaks for itself.But I\'m not only a \"numbers guy.\" I\'ve developed and taught scores of classes to sales forces that resulted in improving the company\'s bottom line. In addition, I am often called upon to lead and manage teams of more senior professionals. I collaboratively help steer groups to consensus and secure broad-based buy-in.If you seek a passionate, analytical professional with a flair for integrating research to create concrete business strategies, please contact me to discuss how we may work together.
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