Daniel Sims
VP of Marketing | Demand Generation is my specialty | Strategic Marketing | Team Leadership | Collaboration
- Role
- VP of Marketing at Aster Mental Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Daniel Sims
At my core, I am a demand generation marketer. I love how it blends marketing tools with creativity and analytics, while being so closely aligned to sales - the core of revenue creation for any business. I thrive in environments where I can make meaningful contributions to strategic marketing plans and collaborate with team members across marketing, product, and sales to execute them. I also enjoy managing team members and growing their skillsets.
Experience
VP of Marketing
Sep 2023 — Present · US
Spearheaded inbound and outbound marketing strategies to acquire new patients for Aster Mental Health, utilizing website optimization, content marketing, and networking with local referrers and suppliers.• Optimized the Inquiry-to-Lead-to-Patient process, resulting in increased patient conversions (86%) and YoY revenue growth averaged 212%; overachieved targets by an average of 76%. • Increased retention of existing patients by 53% through the introduction of new technologies to engage with their clinicians, streamlined processes (e.g. for medication refills), and new treatment offerings.• Ensured full utilization of revenue-generating resources, such as clinicians and treatment machines, to maximize operational efficiency.
Education
Curtin University of Technology
BCom, Sales and Marketing
2005 — 2007
Australian Institute of University Studies
Dipolma of Economics and Commercial Law, Economics and Law
2003 — 2003
Curtin University of Technology
BCom (Hons), Marketing
2008 — 2008
Skills
- Customer Relationship Management (Crm)
- Strategy
- Team Management
- Direct Sales
- Channel Partners
- Marketing Strategy
- Brand Development
- Sem
- Multi-Channel Marketing
- Marketing Research
- Business Intelligence
- Sales
- B2b Sales
- Saas
- Go-to-Market Strategy
- Business Strategy
- Marketing
- B2b Marketing
- Demand Generation
- Forecasting
- Account Management
- Competitive Analysis
- Product Marketing
- Marketing Communications
- Channel
- Lead Generation
- Market Research
- International Marketing
- New Business Development
- Strategic Planning
- Team Leadership
- Strategic Partnerships
- Salesforce.com
- Marketing Management
- Market Analysis
- B2b
- Customer Relations
- Direct Marketing
- Online Marketing
- Product Management
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