Daniel Sera

About Daniel Sera

With over 15 years of experience, I specialize in designing enterprise SaaS and FinTech solutions that enhance developer productivity and operational efficiency. As a lead designer on Pinterest\'s Platform Design team, I contribute to creating tools like a comprehensive developer portal and a budget forecasting app. By integrating AI tooling, such as an application for improving prompt engineering accuracy, we streamline workflows and deliver impactful user experiences. My expertise spans the full product design lifecycle, including research, usability testing, and expanding design libraries. Known for fostering cross-functional collaboration, I translate technical requirements into intuitive solutions that align with business objectives. Passionate about service design, I focus on elevating enterprise applications to drive innovation and meet user needs effectively.

Experience

1. Product Design Pinterest

   Pinterest

   Oct 2023 — Present · Austin, TX, US

   Lead designer on Pinterest\'s Platform Design team for developer productivity and enterprise tools:Product Design: Comprehensive developer portal, budget forecasting application with analytics and workflow management for infrastructure cost tracking and resource planningAI Tooling: Developed prompt engineering application leveraging datasets to enhance LLM prompt accuracy and streamline experimentation workflowsResearch & Design Systems: Create research plans, conduct usability testing on enterprise tools, and expand design library componentsExcel at cross-functional collaboration, requirements gathering, and translating technical requirements into intuitive user experiences

Education

• Florida International University - College of Business

  Bachelor of Science, Marketing & International Relations

  1987 — 1991

• Florida International University

  Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services

  2012 — 2013

Skills

• Website Development
• Awesomeness
• Web Design
• Digital Marketing
• Sketch
• Information Architecture
• Wordpress
• Web Analytics
• Social Media Marketing
• Javascript
• Usability
• Xml
• User Experience Design
• Online Marketing
• Interaction Design
• Html
• Social Media
• Digital Strategy
• Mobile Devices
• User Interface
• User Interface Design
• Wireframes
• SEO
• E-Commerce
• Css
• Interactive Marketing
• Adobe Creative Suite
• Email Marketing
• Creative Direction
• Dreamweaver
• User-Centered Design
• User Experience
• Content Strategy
• Online Advertising
• Google Analytics
• Leadership
• Photoshop
• Search Engine Optimization (SEO)
• Usability Testing
• Management