Daniel Samuel Perez
Consumer Insights Lead @ Barcel USA | MBA, Innovation, Marketing, Strategy
- Role
- Senior Manager Consumer Insights at Barcel USA
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Daniel Samuel Perez
Consumer obsessed and strategy minded insights leader. Diverse experience background in Insights, Marketing, Innovation, Corporate Strategy and Product development (R&D). Managed business and projects in US, Asia and Mexico markets across various functions. Specialties: Brand Management, Innovation, Corporate Strategy, R&D project management, CPG Product Development, Consumer Research
Experience
Senior Manager Consumer Insights
Dec 2023 — Present · Coppell, TX, US
Education
University of Michigan - Stephen M. Ross School of Business
MBA, Corporate Strategy and Marketing
2010 — 2012
Philippine Science High School
High School, Science and Math Focused Curriculum
1997 — 2000
University of the Philippines
BS, Chemical Engineering
2000 — 2005
Skills
- Management
- Product Marketing
- R&D
- Consumer Products
- Marketing Research
- Competitive Analysis
- Market Research
- Consumer Behaviour
- Fmcg
- Brand Management
- Cross-Functional Team Leadership
- Business Strategy
- Marketing Strategy
- Marketing
- International Business
- Market Analysis
- Strategy
- Product Development
- Program Management
- Business Development
- Customer Insight
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