Daniel Rotaru
Growth Marketing Lead @Myra Security GmbH
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WORK HISTORY
Growth Marketing Lead @Myra Security GmbH
Designed, deployed, and managed digital demand generation strategy, lead generation, qualification, prospecting, social selling, inside sales, funnel management, and digital advertising programs for one of the most important cybersecurity B2B SaaS players in DACH - Myra Security. Restructured tools (implemented Salesforce) and processes and continuously worked on changing company culture toward performance to build a foundation for long-term growth and scale-up phase. Worked with the leadership and key team members to refine our understanding of core customer segments, brand/product positioning, and messaging. • Grow, oversaw, and mentored a team of growth marketers and BDRs. Owned monthly marketing metrics and goals across the funnel (MQLs, velocity, conversion), managed ROI by channel, and maintained a strong LTV/CAC ratio. • Establish best practices for lead management processes, measurement, evaluation, data capture, maintenance, and customer/prospect list selection; track and communicate program results. • Work with product, marketing, sales, and management teams to design, create and optimize sales enablement content and tech stack (product, process, methodology, training, and coaching).
EDUCATION
Curtin University
Master's degree, Marketing in a Digital World
MiniMBA
Mini MBA, Brand Management
Universitatea „Spiru Haret” din București
Bachelor's degree, International Business/Trade/Commerce
SKILLS
ABOUT DANIEL ROTARU
I’m a marketing leader with 12+ years of experience helping B2B SaaS companies grow from…
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