Dan Roland
Director, Digital Performance & Consumer Sales | Driving Lower-Funnel Conversion, Revenue Growth & Customer Value | AT&T
- Role
- Director - Digital Consumer Sales Growth at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Dan Roland
I lead digital experience and customer journey initiatives that improve performance, reduce friction, and deliver measurable results across internet and wireless platforms. My work centers on cross-functional execution, solution innovation, and team leadership.This digital focus builds on 20+ years of experience across strategy, program and project leadership, sales, marketing analytics, customer retention, and training. Known for servant leadership, strong execution discipline, and clear executive communication.Proud U.S. Army veteran.
Experience
Director - Digital Consumer Sales Growth
Oct 2024 — Present · Atlanta, GA, US
Channel leader accountable for AT & T consumer eCommerce and Omni (chat, call to order) sales growth across all AT & T products.Accountable for leading and developing a high performing cross functional team representing: go to market strategy and execution, offer and promotion execution and analysis, journey progression management and optimization, converged product (wireless and internet) positioning and cross sell strategy, A/B testing strategy and analysis, meeting and exceeding performance budgets for gross sales, yield, and quality. Develop and maintain strong collaborative partnerships with Product Technology, Creative Merchandising, Design Experience, and Product Marketing to meet and exceed digital transformation objectives as business owner.
Education
United States Army
92A
Liberty University
Bachelor of Business Administration
University of Phoenix
Associates Degree
Skills
- Strategic Partnerships
- Cross-Functional Team Leadership
- Marketing Strategy
- Program Management
- Account Management
- Solution Selling
- Operations Management
- Team Leadership
- Communication
- Leadership
- Customer Lifecycle Management
- Customer Experience
- Selling
- Direct Sales
- Management
- Project Management
- Sales Operations
- Customer Retention
- Customer Service
- Customer Satisfaction
- Sales
- Teamwork
- Analysis
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