Dan Lanigan
Results-driven marketing expert | Healthcare IT, services and SaaS | Expertise in marketing strategy, driving efficiencies, and building strong relationships
- Role
- Director, Employer Marketing at Memorial Hermann Health System
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Dan Lanigan
Experienced B2B, B2B2C and SaaS technology marketing professional with a strong track record in creating go-to-market strategies and developing successful commercial revenue opportunities. Expertise in leading multi-channel marketing initiatives, growth marketing engagement, nurture, and close strategies. Focused on driving business growth through targeted marketing campaigns and product adoption. Target markets include employers, payers, providers, benefit consultants and brokers, primarily in healthcare IT and health/wellbeing services but also financial services and HR and compliance- Unique combination of channel marketing, growth marketing, product marketing, and partner marketing expertise that drives results and grows revenue leading to hundreds of millions of dollars generated- Led the creation of compelling content that supported go-to-market strategies to articulate the value proposition and differentiators of complex healthcare solutions- Developed marketing strategy, working cross-collaboratively globally, to grow business in the US, Europe, and Asia for enterprise businesses. EXPERIENCEHealth, wellness and wellbeing | Chronic disease and specialty medical programs | Digital health engagement | Predictive modeling and data analytics | Campaign development & demand generation | Client forums (Voice of Customer)| Tradeshows | Multi-channel marketing | G2M strategy | And more
Experience
Director, Employer Marketing
Memorial Hermann Health System
Jul 2025 — Present · Houston, TX, US
Education
University of Westminster
Work Abroad Program
Iowa State University
Bachelor's degree, Biological/Pre-Medical Illustration
Skills
- Direct Marketing
- Integrated Marketing
- Marketing Strategy
- Marketing Communications
- Marketing
- Marketing Management
- Email Marketing
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