Daniel Wright
Marketing Manager @BMO Capital Markets
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WORK HISTORY
Marketing Manager @BMO Capital Markets
Toronto, ON, CA
Developed and executed go-to-market strategies for clients within BMO’s energy transition portfolio, strengthening market positioning and client engagement across priority segments.Led sponsorship activations and large-scale event executions, including coordinating keynote speakers and moderating panel discussions at strategic industry events.Partnered with Events & Conferences teams to deliver BMO-led lending conferences, ensuring seamless logistics, compelling content, and strong stakeholder experience.Drove execution of strategic initiatives in collaboration with internal and external stakeholders, ensuring alignment with commercial and marketing objectives.Planned, launched, and managed multi-channel marketing campaigns, including email communications supporting internal marketing and leadership messaging.Conducted campaign performance analysis, translating data into actionable insights to resolve challenges, optimize outcomes, and improve future execution.Built and maintained dashboards and reports (recurring and ad hoc), providing real-time visibility into performance metrics and business progress.Monitored project timelines, budgets, and performance against targets, recommending adjustments to maintain strategic alignment and efficiency.Led process design and operational improvements, integrating data from multiple sources to streamline reporting and enhance decision-making.Managed vendor relationships, serving as primary point of contact for implementation, optimization, and ongoing solution support.Supported short- and long-term strategic planning, including activation plans, schedules, resourcing, and communications across campaigns and initiatives.
EDUCATION
Canadian Management Centre
Communicating Up, Down and Across the Organization
Canadian Management Centre
Assertiveness Training for Managers
Martingrove C.I.
High School
Canadian Management Centre
Critical Thinking
Canadian Management Centre
Fundamentals of Marketing
Humber College
Advanced Diploma, Public Relations
SKILLS
ABOUT DANIEL WRIGHT
Marketing Manager with 17+ years of experience delivering integrated marketing, communications and go-to-market initiatives across corporate, financial services and public-facing organizations.I specialize in translating business objectives into clear, executable marketing strategies—leading go-to-market planning, campaign execution, sponsorships and events, internal and external communications and performance measurement. My background spans strategic marketing leadership at a major financial institution, hands-on operational experience and early-career foundations in public relations, digital marketing and content development.Throughout my career, I’ve worked closely with cross‑functional teams and external partners to deliver campaigns that align stakeholders, strengthen brand positioning and drive engagement. I’m equally comfortable shaping strategy, building processes and rolling up my sleeves to execute—using data and insight to continuously improve outcomes.I bring a pragmatic, collaborative approach to marketing, with strengths in go‑to‑market strategy, integrated campaigns, communications, analytics and operational execution.
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