Daniel Racca
Lead Product Designer @Sequence
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WORK HISTORY
Lead Product Designer @Sequence
Toronto, ON, CA
UX for Web3 multi-product stack: I led UX across Sequence’s multi-product stack, designing cohesive experiences that spanned our Builder platform, Web SDKs, demos, marketplace solutions, and core wallet/payment tools. I crafted user flows for critical developer touchpoints ensuring design system consistency across products. Collaborating closely with PMs and engineers, I translated abstract blockchain concepts into intuitive UI patterns, scaling from low-fi prototypes to polished handoffs with clear interaction logic, specifications, and asynchronous-friendly documentation. AI-Accelerated, Insight-Led Workflow: Introduced hypothesis-driven design templates and async collaboration methods to streamline design ops. This leveled up our UX maturity by grounding decisions in user insights and improving speed and clarity across teams. Design System & Component Strategy: Led the creation and governance of the Sequence design system, ensuring visual and functional consistency across products. User Empathy in Web3: Advocated for the user across fragmented wallet and chain experiences. Through user interviews, onboarding experiments, and interface simplification, we made advanced blockchain tools usable for both crypto-native and mainstream developers. Product Positioning Strategy & Narrative: Partnered with leadership on Sequence’s repositioning — from gaming-focused to infrastructure-first. Contributed to messaging, visual direction, and key website content to better communicate our value to developers across verticals.
EDUCATION
Estácio
Bachelor's degree, Graphic Design
SKILLS
ABOUT DANIEL RACCA
Hi, I’m Daniel — A Product Designer with 10+ years of experience shaping digital products and games. I specialize in turning complexity into clarity through deep user research, system thinking, and prototyping. My focus is on crafting elegant, scalable design solutions that align user needs with product strategy — all while collaborating closely with cross-functional teams to drive both engagement and business impact.
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