Dan Wise

About Dan Wise

With over 15 years of experience in the food and beverage industry, I have a proven track record of planning and executing successful brand marketing campaigns and grassroots promotions. My expertise lies in crafting a compelling brand vision and transforming it into a strong consumer connection to drive impactful market influence and brand growth. My extensive background in brand and innovation development has refined my ability to lead cross-departmental collaborations effectively. I possess strong analytical, customer service, and leadership skills, thriving on challenges and managing high-impact teams and projects in dynamic environments. Personally, I am deeply committed to wellness, both for myself and my colleagues, and remain engaged as an outdoor enthusiast, ensuring wellness remains a top priority.

Experience

1. Brand Marketing Manager

   Red Bull

   Apr 2021 — Present

   Management: • Developed and executed comprehensive training programs for field marketers and Distributor Partners, enhancing their skills and capabilities.•Directly managed a team of 3 Brand Marketing Specialists and oversaw a team of 55 Student Marketeers to drive trial through direct sampling of 900k cans and region-wide events support. • Helped identify big metro moments and mountain events to target specific consumer segments to drive Red Bull awareness and win new users.Marketing Initiatives:• Helped manage all brand marketing activities for the Red Bull Rockies markets including; Colorado, Utah, New Mexico, Idaho, Montana and Wyoming. • Through market analysis and insights, helped determine key occasions and playground affinities to target in the Rockies Region to help drive household penetration and grow user base. • Developed and oversaw cohesive cross-marketing 360 campaigns, collaborating with various teams including Sports, Product, Digital Activations, Comms, Advertising/Media, and Field MarketingSales: • Lead Distributor Off-Premise sales kick-off calls to educate our DP networks on new campaign pillars • Supported market sales blitzes to gain new distribution and execute marketing tools• Created a Student Marketeer sales plan to gain 50+ new POD’s in the On-Premise

Education

• University of Iowa

  BA, Communication Studies

  2005 — 2009

Skills

• Advertising
• Product Marketing
• Social Networking
• Sales Management
• Customer Service
• Coaching
• Social Media Marketing
• Leadership
• Social Media
• Sales
• Marketing
• Retail
• Email Marketing
• Strategy
• Program Management
• Tennis