Daniel McDermott
Associate Director, Product Strategy at CMI Media Group
- Role
- Associate Director - Product Strategy at CMI Media Group
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Daniel McDermott
Graduate from Rutgers with a BS in Marketing & Communications. Promising individual with…
Experience
Associate Director - Product Strategy
Aug 2019 — Present · Philadelphia, PA, US
CMI Media Group (WPP Company) is the leading provider of media investment management and non-personal promotional strategy, planning, customer insights and data solutions to the healthcare and life sciences industries-Create and develop strategic relationships with supplier publisher partners, helping to onboard them into the Empower platform-Assess and evaluate service offerings to further enrich our data centric products and associative technical capabilities-Support our analytics, social, programmatic, and media planning teams utilizing our data product suite for their clients business objectives-Maintain project roadmap and partner with product development to deliver successful platform deployments aligned with key milestones.
Education
Rutgers University
Bachelor's Degree in Marketing, Digital Communication and Media/Multimedia
2011 — 2014
Manhattan College, De La Salle Business School
Bachelor of Science, Marketing/ Managerial Sciences
2010 — 2011
Skills
- Microsoft Word
- Online Advertising
- Customer Service
- Marketing
- Research
- Sales
- Advertising
- Digital Marketing
- Direct Sales
- Social Media
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Leadership
- Marketing Communications
- Blog Marketing
- Digital Media
- Optimization
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