Daniel Merrifield

Senior Creative Producer - Entertainment @LADbible Group

London, GB

At LADbible, I lead creative production across some of the brand’s biggest and most-viewed entertainment content, working with A-list talent, global studios and streamers to produce interviews, original formats, and viral moments that hit millions of views across social media.As Senior Creative Content Producer for the Entertainment team, I take ownership of the full production pipeline. That means shaping creative concepts, writing and scripting questions, directing talent on set, and overseeing edits with a social-first eye. I’ve produced some of LADbible’s flagship formats, including Snack Wars, Agree to Disagree, First Impressions and Do You Even Know Me, as well as helping to develop and launch original ideas from scratch, like our recent Would You Rather? series, which has quickly become a fan-favourite across TikTok, Instagram and Facebook.The role sits at the intersection of production, talent handling, brand collaboration, and format innovation. I’m constantly balancing creativity with strategy, making content that’s sharp, shareable, and hits the sweet spot between studio messaging and audience engagement. I’ve led shoots with some of the biggest names in Hollywood, music and comedy, often working on tight turnarounds to deliver content that doesn’t just perform, it gets people talking.(And yes, I do eat the leftover Snack Wars food. It’s research.)

Leventhorpe Sixth Form

A Level, English Language, Drama and Psychology