Danielli Brunetti
Senior Global Employer Brand Manager @SumUp
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WORK HISTORY
Senior Global Employer Brand Manager @SumUp
Berlin, DE
As Senior Global Employer Brand Manager, I lead SumUp’s global employer brand strategy — connecting business goals with creative storytelling to attract and engage top fintech talent worldwide. I work cross-functionally across Talent Acquisition, D&I, Engineering, Employee Experience, Marketing, Brand, and Communications to ensure brand consistency and measurable impact across 30+ markets.Key achievements:• Global strategy and activation: Defined and implemented a cohesive global employer brand framework aligned with hiring priorities and EVP. Strengthened visibility through campaigns, SEO-driven content, and consistent brand execution.• Hack Week leadership: Led four consecutive editions of SumUp’s flagship internal innovation event, overseeing logistics, communications, and engagement. Achieved 130+ participants, 21 projects, and content produced, achieving 10K+ impressions with a 94% engagement rate.• Campaigns for key hiring areas: Directed campaigns for core job families and markets, including Field Sales and Tech roles in the UK, Italy, and Germany, increasing visibility and engagement across digital platforms.• Careers page and landing pages: Redesigned and optimised SumUp’s careers website and landing pages, improving user experience and search visibility. Generated 65K+ total page views and enhanced talent conversion.• Hiring events and partnerships: Provided strategic guidance for hiring events such as Droidcon Berlin and OutGeek Women in Tech, supporting full lifecycle promotion and post-event storytelling.• Data and performance: Introduced KPI frameworks and analytics integration through Google Analytics and Greenhouse. Drove 663% growth in impressions and a 15% increase in community size.• Collaboration and enablement: Built new workflows between Employer Branding, TA, and Marketing, and created a resource library with branded templates and candidate communication tools to support global recruitment.
EDUCATION
Centro Universitário Nossa Senhora do Patrocínio - CEUNSP
Bachelor of Arts (B.A.), Advertising, Publicity and Marketing
Dom Jose de Camargos Barros
High School
SKILLS
ABOUT DANIELLI BRUNETTI
A digital native marketer dedicated to helping companies humanise their brands through the power of employer brand, social media, digital marketing, and graphic design. I\'m a creative, enthusiastic, and curious person who seeks inspiration from interacting with people and life experiences. I like to work cooperatively, contribute ideas and efforts. When I\'m not busy with work, I actively advocate for climate change and LGBTQIA causes.
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