Danielle Courter Yocum
Global Product Marketing Manager for Cadillac CELESTIQ
- Role
- Global Product Marketing Manager, Cadillac Celestiq at General Motors
- Location
- Plymouth, MI, US
- LinkedIn followers
- 500 followers
About Danielle Courter Yocum
As a marketing leader with over 15 years of experience helping brands and products across the automotive, legal, financial and education industries grow, I know that Ira Glass’ statement, “Great stories happen to those who can tell them,” is true of brands, too. That’s why I bring together a laser-focus on business objectives, comprehensive brand and customer research, cross-channel marketing expertise, owned/earned/paid strategy, new media and influencer integration, and inspiring creative to tell stories that move customers and clients, and help brands grow. My greatest passion is combining data-backed, measurable marketing strategies with attention grabbing, emotionally stirring creative approaches. This passion led me to overseeing numerous rebrands and brand refreshes for automotive and professional service companies, leading product marketing teams targeting elusive ultra-high-net-worth audiences, managing aspects of multiple Super Bowl campaigns, creating global campaigns building excitement for the electric vehicle revolution and much more.I am also a marketing strategy speaker, including at Kellogg School of Management.
Experience
Global Product Marketing Manager, Cadillac Celestiq
Jul 2024 — Present · Detroit, MI, US
Education
University of Wisconsin-Madison
Bachelor of Arts (B.A.), Theater and Drama - Acting Specialist
2004 — 2008
University of Wisconsin-Madison
Bachelor of Arts (B.A.), English Language and Literature, General
2004 — 2008
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA), Marketing, Finance
2015 — 2018
Skills
- Social Media
- Television
- Technical Writing
- Marketing
- Corporate Communications
- Management
- Team Building
- Event Planning
- Creative Writing
- Entertainment
- Theatre
- Online Marketing
- Social Networking
- Social Media Marketing
- Strategic Planning
- Business Development
- Acting
- Film
- Video Production
- Advertising
- Photoshop
- Marketing Communications
- Marketing Strategy
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