Danielle Vas
Senior Marketing Manager @Laurentian Bank
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WORK HISTORY
Senior Marketing Manager @Laurentian Bank
Toronto, ON, CA
Create the strategy and development of marketing content for products (new and existing) and services through a variety of channels, from conception through to design and execution• Leading a team, focus on the client journey to develop and manage marketing plans and budgets, provide input into the editorial calendar and annual planning activities• Aiming to support business growth, sales strategies and brand awareness, develop marketing collateral, including emails, press releases, product sell sheets, brochures, advertising, internal communications, web content, and sales presentations• Serving as a trusted advisor, collaborate with cross-functional teams, including subject matter experts, compliance, design, and advertising and media agencies• Ensure effective targeting of messages through collaboration with the Client Insights and Analytics team with a goal to drive conversion and product adoption• Track and report on key marketing metrics, adjusting in-flight campaigns to optimize results • Advocate for the LBCFG and B2B Bank brands and the client experience across all marketing touch points
EDUCATION
University of Guelph
B. Comm, Marketing Management
SKILLS
ABOUT DANIELLE VAS
With over five years of experience as Senior Marketing Manager at Laurentian Bank of Canada, I focus on content strategy, product promotion, and growth marketing. My role involves developing impactful marketing strategies to create compelling marketing content across various channels. By collaborating with cross-functional teams, I contribute to enhancing the client journey and driving business growth while supporting sales strategies and increasing brand awareness. My expertise includes crafting marketing plans, producing diverse collateral, and managing campaigns that align with organizational goals. I am passionate about delivering results through strategic planning, fostering collaboration, and creating marketing solutions that resonate with audiences. My skills in content strategy, product promotion, and growth marketing allow me to support the success of impactful initiatives effectively.
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