Danielle Tangel
Senior Copywriter, Previously Net-a-Porter
- Role
- Copywriter Social Media Manager at Cardboard Toast
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Danielle Tangel
Senior Copywriter with 8+ years of experience, formerly at Net-a-Porter. Freelance AI prompt engineer and lead education specialist. Social media manager and copywriter for 5+ years. Graduate of the University of Rhode Island with a BS in Business and a BA in French Studies.
Experience
Copywriter Social Media Manager
Sep 2021 — Present
Copywriter/ CRM ManagerDeliver copywriting and CRM campaigns for luxury, beverage, lifestyle, and emerging tech brands, blending premium storytelling with performance-focused execution.Key Highlights- Write multi-channel copy: websites, apps, ads, social content, and email campaigns- Design and execute CRM journeys (welcome flows, promotions, giveaways) to support acquisition and retention- Develop brand voice guidelines and tone-of-voice frameworks to ensure cohesive messaging across platforms- Craft messaging frameworks, ad copy, and launch content for both alc and non-alc beverage brands, ensuring alignment with premium positioning- Integrate AI-assisted workflows into content creation and B2B outreach, streamlining execution and enabling brands to scale faster.Social Media ManagerManaged social media strategy and execution for e-retail beverage services and independent brands, driving measurable growth and engagement. Responsibilities included content calendar creation, creative direction for shoots, community management, and biweekly performance reporting.Key Highlights- Grew social media followings as high as 515% year-over-year, with sustained month-over-month engagement improvements- Directed creative production for campaigns across Instagram and Facebook, ensuring content aligned with brand voice and audience expectations- Delivered actionable reporting that informed future campaigns and refined content mix to boost engagement- Partnered with influencers and internal teams to align campaigns with broader marketing goals.Please see website for client work and selected campaigns.
Education
ICP
Bachelor of Arts (B.A.), French Studies
2016 — 2017
Immaculate Heart Academy
High School Diploma
2009 — 2013
University of Rhode Island
Bachelor of Science (B.S.), Bachelor of Art (B.A.), Textiles, Merchandising, and Design; French
2013 — 2017
Skills
- Social Networking
- Social Media Marketing
- Retail
- Time Management
- Teamwork
- Microsoft Excel
- Powerpoint
- Customer Service
- Leadership
- Microsoft Office
- Social Media
- Microsoft Word
- Public Speaking
- Fashion
- Adobe Illustrator
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