Danielle Stotler

About Danielle Stotler

Strategic GTM and growth marketing leader with 10+ years driving product-led growth, lifecycle strategy, and cross-functional execution across SaaS organizations. Proven partner to Product, Marketing, Sales, Analytics, and Finance leaders, translating data into actionable GTM strategies that accelerate adoption, revenue, and customer lifetime value. Known for operating in ambiguity, aligning stakeholders, and scaling programs from strategy through execution.Core Competences: Go-to-Market Strategy & Execution | Product-Led Growht (PLG)| Lifecyle & Monetization Strategy | Cross-Functional Operating Models | Business & Growth Anayltics | Executive Stakleholder Management | Experimentation & Prioritization Frameworks| SaaS Metrics (Activation, Adoption, LTV, Retention

Experience

1. Growth Marketing Lead (Gtm & Plg Strategy)

   Alignable

   Aug 2025 — Present

   Owned end-to-end GTM strategy for product monetization, partnering with Product, Engineering, UX, and Revenue to drive measurable improvements in paid conversion.√ Defined and operationalized lifecycle GTM motions across in-product education, and engagement—accelerating time-to-value and early product adoption.√ Developed a unified value narrative and positioning framework for Alignable 360, ensuring consistent messaging across product surfaces and customer touchpoints.√ Led experimentation strategy (A/B and multivariate testing), using behavioral data to identify funnel constraints, prioritize initiatives, and inform roadmap decisions.√ Acted as player-coach, mentoring team members while directly executing high-impact growth initiatives and aligning stakeholders around funnel priorities.

Education

• Kirkwood Community College

  AAS, Marketing Management

  2008 — 2010

• Alburnett High School

  Diploma

  1995 — 2008

• Mount Mercy University

  Working toward bachelors degree, Business

  2014 — 2015

• Kirkwood Community College

  Associate of Arts and Sciences, Marketing/Marketing Management, General

• Mt. Mercy University

  Bachelor of Arts, Business/Commerce, General

Skills

• Insurance
• Athletics
• Time Management
• Sales
• Marketing
• Microsoft Office
• Microsoft Excel
• Marketing Strategy
• Event Planning
• Social Media
• Advertising
• Strategic Planning
• Microsoft Word
• Public Speaking
• Social Media Marketing
• Account Management
• Customer Service
• Management