Danielle Pullman
Producer | Brand & Marketing Management | Content Strategy & Development | Creative Direction
- Role
- Senior Manager, Creative Marketing at The Walt Disney Company
- Location
- Los Angeles County, CA, US
- LinkedIn followers
- 500 followers
About Danielle Pullman
I’m an award-winning Executive Producer and Director with…
Experience
Senior Manager, Creative Marketing
Oct 2019 — Present
Lead creative marketing production for home entertainment film and franchise releases, executing highly successful multimedia campaigns at a world-leading producer and provider of entertainment• Develop strategic content and messaging that resonate with audiences and align with DEI objectives and initiatives• Developed and executed the campaign for Black Panther: Wakanda Forever, leveraging strategic advertising to reduce costs by $50K while increasing advertising viewership by 85%• Created a targeted campaign for the live-action version of The Little Mermaid, reducing costs by $80K and generating 300M+ impressions for the highest-selling Disney electronic home video at its release date• Oversaw the campaign for Dr. Strange in the Multiverse Madness to create appeal for core and gaming audiences, resulting in compelling advertising that garnered 35%+ increase in awareness• Serve as Community Engagement Leader for the Jewish Business Employee Resource Group, providing resources, opportunities, and an inclusive culture for 1600 members
Education
San Diego State University
N/A, Communications
1992 — 1993
Skills
- Post Production
- Creative Direction
- Advertising
- Marketing
- Commercials
- Digital Media
- New Media
- Video
- Film Production
- Broadcast
- Entertainment
- Film
- Video Production
- Television
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