Danielle Shemberev
Director, Content and Campaigns @Swoop
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WORK HISTORY
Director, Content and Campaigns @Swoop
Detroit, MI, US
Lead the development and execution of cross-platform content and campaigns to strengthen Swoop’s brand presence and engagement within the pharmaceutical marketing industry• Ensure clear, consistent, and patient-first messaging across all internal and external materials, including website copy, email campaigns, and sales enablement assets• Leverage research, data, and MarTech insights to identify trends, shape thought leadership, and optimize content performance and storytelling effectiveness• Collaborate across product, sales, and industry partnerships to align messaging, expand brand visibility, and support broader strategic initiatives
EDUCATION
University of Tampa
Bachelor's degree, Journalism & Creative Writing Double Major, Communication Minor
ABOUT DANIELLE SHEMBEREV
Award-winning strategist with 10+ years of experience building and scaling marketing programs across life sciences, SaaS, technology, and media. Expert at crafting data-driven campaigns that grow audiences, strengthen brand equity, and deliver measurable ROI. Known for blending creativity with analytics to lead high-impact initiatives, from global campaigns to grassroots engagements.I earned my bachelor\'s degree in creative writing and journalism from the University of Tampa. When I am not writing or researching the latest trends in digital storytelling, I can be found reading, traveling, and playing with my two cats.Here is a link to my writing portfolio:
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