Danielle Guigli
Integrated Marketing Manager @Yahoo
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WORK HISTORY
Integrated Marketing Manager @Yahoo
Currently focused on B2B brand activations for Yahoo, supporting the advertiser solutions side of the business. Example activations include the 2025 and 2026 Yahoo NewFront and various client hospitality events hosted at the Ryder Cup, F1 Las Vegas Grand Prix and NBA Cup- Ideate and develop end-to-end activation plans complete with project timelines, outlined deliverables, stakeholder workstreams, and measurable KPIs- Drive strategy for event content, including program design and brief development, call for presentations/case studies, presentation and video visual direction and script writing- Develop multi-channel communication plans, including email, social, and in-product UI notifications to drive registration and event attendance- Define impactful experiential details that foster engagement for the full suite of products and drive deeper relationships with clients leading to increased revenue- Partner with the Creative team on digital and print asset development including writing the initial strategic brief, managing leadership feedback cycles, and delivering final assets- Manage on-site execution including day-of logistics, speaker management, and run-of-show- Track ongoing performance metrics to drive attendance and optimize ROI for the DSP Deep Dive program, a quarterly webinar series. Create recap reports to share results, up level insights, and provide recommendations for future strategy.
EDUCATION
Centro de Lenguas Modernas
Spanish Language
School of Visual Arts
Continuing Education
University of Connecticut
Bachelor of Arts
SKILLS
ABOUT DANIELLE GUIGLI
Marketing professional with a specialty in events and operations. Meticulous project manager, clear communicator, and proven ability to execute. Motivated by being a best-in-class partner and adding a little magic to each event.
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