Danielle Sefton
Director of Marketing and Communications @Lamb Creative Group
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WORK HISTORY
Director of Marketing and Communications @Lamb Creative Group
CA
EDUCATION
George Brown Polytechnic
French – Intermediate III Course, French
University of Guelph-Humber
Honours B.A.A, Media Studies, Honours standing and Diploma, Public Relations, Media Studies, Public Relations
Western University
Intermediate French Certificate, French
SKILLS
ABOUT DANIELLE SEFTON
I am a seasoned communications and public relations professional with over 17 years of experience providing effective communications, building brand awareness, and delivering impressive campaign results. I’m a strong writer with excellent attention to detail, exceptional organizational, time management, and planning skills.Over the past 17 years, I have worked on numerous high-profile brands in a diverse range of industries including entertainment, lifestyle, consumer products, sports, esports, and technology, developing innovative strategies and multi-tiered campaigns that help brands connect with media, influencers, and their target audiences. I have managed countless media appearances and tours, photo shoots, red carpets, influencer campaigns, events and more, and most notably helped launch the OWN: Oprah Winfrey Network in Canada, which included planning and executing events and media relations for Oprah Winfrey’s visit to Toronto in April 2012. I have worked with some of the biggest brands in television including HBO Canada, CBC, W Network, YTV, OWN: Oprah Winfrey Network (Canada), and SHOWTIME, and volunteer as a Red Carpet Specialist for the Toronto International Film Festival (TIFF) each September.Specialties: Publicity, Influencer Campaigns, Project Management, Brand Awareness, Search Engine Optimization (SEO), Content Strategy, Media Relations, Talent Relations.
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