Danielle Plaugher
Digital Marketing & Growth Leader | Scaled $100M+ Media Programs | Driving Customer Acquisition, ROI, & Team Performance at Global Scale
- Role
- Programmatic Senior Lead at PMG
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Danielle Plaugher
I’m a digital marketing and growth leader with 20+ years of experience leading performance media and customer acquisition for global brands and high-growth organizations in fast-paced, highly competitive environments. I’ve directed $100M+ media programs and managed high performing cross-functional teams across paid social, search, programmatic, and lifecycle marketing, and consistently delivered measurable business results.
Experience
Programmatic Senior Lead
Jan 2024 — Present
Oversee the comprehensive management of $100M digital media programs, directing planning, execution, pacing, analysis, and optimization to meet client objectives and KPIs. I cultivate a collaborative team environment, guiding direct reports in media planning and execution while spearheading strategic initiatives across multiple brands, integrating innovative solutions aligned with industry trends. I deliver insightful, data-driven presentations to prestigious clients, illustrating the execution and efficacy of media strategies.
Education
Virginia Commonwealth University - School of Business
Bachelor of Science (B.S.)
Skills
- Digital Marketing
- Online Advertising
- Sem
- Online Marketing
- Advertising
- Lead Generation
- Digital Strategy
- Marketing Strategy
- Media Buying
- Social Media Marketing
- Marketing
- Mobile Marketing
- Social Media
- Digital Media
- Media Planning
- Strategy
- Mobile Advertising
- Display Advertising
- Email Marketing
- Integrated Marketing
- Account Management
- Web Analytics
- Analysis
- Web Marketing
- Ppc
- Copywriting
- Project Management
- Interactive Marketing
- Budgets
- Marketing Communications
- Social Networking
- Google Adwords
- E-Commerce
- Behavioral Targeting
- Online Lead Generation
- Search Advertising
- Ppc Bid Management
- Ad Exchanges
- Market Analysis
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