Danielle Owen
Uk Digital Content Strategy Manager @Pfizer
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WORK HISTORY
Uk Digital Content Strategy Manager @Pfizer
GB
Results-driven content strategy across owned, earned and paid digital media to enhance reputation with stakeholders - Development of policy-led digital content with External Comms & Policy and Public Affair teams - Development of corporate story, messaging and execution of comms strategy for internal and external outreach - Management of social media and email marketing accounts - Strategic campaign creation including campaign planning, target audience mapping and budgeting - Campaign analysis with detailed reports - Maintain positioning as leading global healthcare organisation with key/top-tier digital media and commentators - Ensure consistency of content to support both brand and corporate identity - Liaise with the global team to identify new content for local adaptation
EDUCATION
Bowling Green State University
-, Photography, Costume Design and German
Universität Salzburg
German Studies, Pass
University of Chester
Master's Degree, MSc Digital Marketing
University of Chester
Bachelor's Degree, Events Management, 2:1 Honours Degree
ABOUT DANIELLE OWEN
Hello! I\'m Danielle, a highly driven and creative Marketer with proven track record of working in B2B and B2C industries to develop and deliver critical Marketing and communication campaigns on a global scale. I have over 10 years’ of expertise working in fast paced, ever changing and challenging environments to support business development and growth plans. I possess a strong knowledge of both traditional and digital Marketing/Comms methods with experience in a wide range of topics including new product development, brand management, website design and topical campaigns. I have an in-depth knowledge of creating, implementing, monitoring and reviewing high level marketing campaigns across the globe. I\'ve been described by my colleagues as a highly creative, focussed and result driven professional who is detail oriented and a quick learner to support critical projects for business development and growth.
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