Danielle Nichols

About Danielle Nichols

I’m a strategic operator with 14+ years of experience leading marketing operations, CRM optimization, and cross-functional programs that drive measurable growth. I work at the intersection of systems, execution, and strategy, aligning teams, streamlining ops, and building scalable go-to-market engines. I’ve led CRM and marketing automation initiatives (HubSpot, Salesforce), launched full-funnel lifecycle programs, and created the infrastructure behind high-performing, data-driven campaigns. As a former Chief of Staff, I’ve also driven enterprise-level initiatives, aligned executive OKRs, and improved cross-team execution. Whether I’m optimizing a tech stack, overhauling lead funnels, or rolling out change across departments, I bring clarity, momentum, and results. My background spans SaaS, energy, hospitality, and multi-location operations. Core Strengths: Marketing & Lifecycle Strategy | CRM Optimization (HubSpot, Salesforce) Project & Program Leadership | GTM Execution | Change Management Cross-Functional Ops | Executive Alignment | KPI Reporting Team Enablement | Scalable Systems | Business Process Improvement I\'m open to full-time or contract roles in marketing operations, project management, and business transformation. Let’s connect if you’re looking for a leader who builds, optimizes, and gets things done

Experience

1. Senior Hubspot & Marketing Operations Consultant

   Matter Product Studio

   Aug 2024 — Present

   Led full implementation of HubSpot CRM across 9 marina locations, enabling centralized lead tracking, improved segmentation, and lifecycle automation to support national expansion- Designed custom deal pipelines, lead scoring models, and lifecycle stages tailored to location-specific sales processes- Built multi-channel demand generation campaigns (email, SMS, referral), increasing lead engagement by 40% and lead-to-customer conversion by 8%- Achieved 90%+ user adoption within 6 months through strategic training, enablement guides, and SOPs- Created real-time executive dashboards to track performance, attribution, and sales follow-up effectiveness- Integrated CRM with external forms and tools, improving data consistency and sales response times by 35%- Provided ongoing sales enablement, lifecycle governance, and campaign optimization to support revenue growth

Education

• DeVry University

  Bachelor of Business Administration