Danielle Tucker McRell
Account Supervisor @Viral Nation
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WORK HISTORY
Account Supervisor @Viral Nation
EDUCATION
University of Nebraska-Lincoln
Master’s Degree, International Retailing & Integrated Media Communications
University of Nebraska-Lincoln
Bachelor of Science (B.S.), Merchandising & Marketing
SKILLS
ABOUT DANIELLE TUCKER MCRELL
With 7 years of experience leading brand strategy and integrated marketing campaigns at creative media agencies, my portfolio includes work across numerous product categories inclusive of fashion, beauty, tech, health & wellness and CPG featuring top brands such as adidas, Amazon Prime Video, CVS, Drunk Elephant, Garnier, Heineken, Hollister, Old Navy, Samsung, Spotify, Ulta Beauty and Walmart. I’m well versed in serving as the key point of contact for clients as well as overseeing departmental direct reports and collaborating with cross-functional teams, I have a proven track record of consistently achieving and surpassing campaign KPIs for digital, paid social, influencer, branded content and experiential campaigns. I thrive in data based environments where I can track real-time performance metrics, analyze results and take quick action on program optimizations which has solidified me as a trusted team member to independently manage multimillion-dollar campaigns for VIP clients.
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