Danielle Tucker McRell

About Danielle Tucker McRell

With 7 years of experience leading brand strategy and integrated marketing campaigns at creative media agencies, my portfolio includes work across numerous product categories inclusive of fashion, beauty, tech, health & wellness and CPG featuring top brands such as adidas, Amazon Prime Video, CVS, Drunk Elephant, Garnier, Heineken, Hollister, Old Navy, Samsung, Spotify, Ulta Beauty and Walmart. I’m well versed in serving as the key point of contact for clients as well as overseeing departmental direct reports and collaborating with cross-functional teams, I have a proven track record of consistently achieving and surpassing campaign KPIs for digital, paid social, influencer, branded content and experiential campaigns. I thrive in data based environments where I can track real-time performance metrics, analyze results and take quick action on program optimizations which has solidified me as a trusted team member to independently manage multimillion-dollar campaigns for VIP clients.

Experience

1. Account Supervisor

   Viral Nation

   Sep 2025 — Present

Education

• University of Nebraska-Lincoln

  Master’s Degree, International Retailing & Integrated Media Communications

• University of Nebraska-Lincoln

  Bachelor of Science (B.S.), Merchandising & Marketing

Skills

• Inventory Management
• As400 System
• Specing
• Cics
• Visual Merchandising
• Island Pacific
• Photoshop
• Event Management
• Meeting Planning
• Production Planning
• Apparel
• Mannequin Styling
• Retail
• Adobe Photoshop
• Event Planning
• Microstrategy Reporting
• Tech Packs
• Competitive Analysis
• Trend Analysis
• Mood Boards
• Fashion Illustration
• Employee Training
• Swot Analysis
• Merchandising
• Microsoft Excel
• Marketing
• Microsoft Office
• Purchase Orders
• Retail Sales Analysis
• Social Media
• Window Displays
• Sample Management
• Conference Coordination
• Facebook
• Illustrator
• Fashion